Breaking Barriers: An interview with SLB CEO

Interview with Armen Saroyan, CEO of SLB organization

In this blog, we will interview Armen Saroyan, CEO of SLB organization, a leading health and beauty brand in the MENA region. From the vision to the strategy and everything in between, we will be delving into the story of SLB, and understanding what it takes to be a leader in this industry.

Let us start with a simple question. What does SLB stand for?

SLB stands for Straight Line to Beauty, and we believe that outer beauty comes from within. That’s why we focus on providing all-natural products that help nourish and nurture the skin, and bodies from the inside out.

What is the main mission of SLB organization?

As an organization, our commitment lies in delivering assistance to our customers in making informed product choices. We believe that everyone should have access to the best products available online and that is why our mission is to assist consumers in making the right product decisions for them and their families.

Does SLB have a clear goal to accomplish in the coming years?

In the years ahead, we strive to make our platforms a place where consumers can explore products with peace of mind. Our main midterm goal is to establish an e-community that provides feelings of safety and trust when it comes to selecting products for consumers and their families. We’re also determined to reduce fake items in circulation and help consumers identify genuine products.

What specific values does SLB promote? And how do these values guide the organization’s decisions and operations?

At SLB, we strongly believe that family and trust are our two most important values therefore we actively work towards creating a family-like atmosphere in our workplace and foster an open trusting environment where everyone feels like they are part of SLB family.

Our values also guide us in our decision-making process and we strive to engage team members at all levels in this process. The decisions we make are determined by our core principles and beliefs, in the best interest of our valued customers.

How does the process of SLB Verification work? And what standards must a product meet to be considered an SLB Verified product?

The process of SLB verification is an important part of ensuring that products meet the highest safety and quality standards. This process which includes laboratory examining, experts’ opinions, and specialized focus groups, is designed to verify that products have gone through testing and have met the requirements to be considered SLB Verified.

We take our customers’ health and safety seriously, thus we make it our responsibility to provide them with the highest quality genuine products on our platforms. All products marked as SLB Verified are deemed to be trustworthy, healthy, and natural, providing our customers with peace of mind.

What inspired the idea of SLB Verified?

Due to our presence in the MENA region for over five years now, we noticed an issue occurring that is affecting consumers’ ability to trust their source of purchase. The outbreak of fake products has caused a huge shift in consumer behavior and we have seen an increase in demand for more reliable sources of information about what’s available on the market today.

The concept of SLB Verified emerged from a recognition of the importance of providing a safe environment for our society in general and our families in particular. And it stems from a personal worry that I have when purchasing products for my family.

So we established SLB to reclaim our right to live in safe, wholesome e-communities where people can trust the products they buy.

admin

All Author Posts